Case Study
Experience Optimization
At App Up is For a Fortune 500 company in the hospitality industry, iQuanti provided our experience optimization service with the objective to drive deeper customer engagement and increase conversion. To do so we conducted a full end-to-end website journey analysis. We then prioritized optimization opportunities by business impact using a custom ROI model to drive the overall testing strategy. Guided by the strategy and roadmap, we ran a disciplined series of tests across the site to consistently provide lift to KPI’s.
- Complex business model with multiple stakeholders.
- Dependencies on technology timelines and legacy systems.
- Tagging issues across the site.
- Lack of resources and processes to support optimization work stream.
- Paid Acquisition Management – PPC, Display / Remarketing, Social.
- Organic Acquisition Management – SEO.
- Website and Landing Page Design, Development and Hosting.
- Website and Landing Page Experience Optimization.
- Analytics tagging, tracking and reporting.
- Cross channel optimization.
- End to end strategy.
6
TESTS COMPLETED
80%
INCREASE IN MOBILE SITE CONVERSION RATE
5%
INCREASE IN DESKTOP SITE CONVERSION RATE
7.4
MILLION ESTIMATED IMPROVEMENT ON REVENUE