Video Branding

Building an effective video begins with the right creative strategy

Video Branding Services

Our corporate branding solutions
BUILD A UNIQUE IDENTITY FOR YOUR BRAND
so that you can enjoy a premium edge over the competition

At App Up, we have a single mission in all we do: to get your business, non-profit or government agency noticed by those who matter.

We have helped some of the largest and most recognized brands define, create and distribute compelling and impactful digital video to their targeted audiences. We’ve produced commercial and industrial content for B2B and B2C. From the highly technical to the highly tearful, we create stories that matters across town and across the world.

The importance of including video as a component in your company's marketing strategy is becoming more important every day. It's well-documented that companies that include video on their website see a significant boost to the time users spend on their website and an increase to the call-to-action being taken, not to mention the benefit that benefit has to search engine optimization. Uploading video content to YouTube can be a successful way to make your company's message go viral, and often can be used in a reception area or in promotional emails as well.

Five Different Types of Branding Strategies

Company Name Branding

Well-known brands leverage the popularity of their own company names to improve brand recognition. Logos, slogans, packaging or colors are generally recognized by consumers in association with the business as a whole.

Individual Branding

The process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them.

Attitude Branding

Attitude branding involves marketing a larger feeling that your customers come to associate with your brand. Essentially, it's about evoking feelings and emotions that go beyond a particular product and instead encouraging people to connect your brand to their self-expression and identity in a positive way.

Brand Extension Branding

Brand extension is when a company uses one of its established brand names on a new product or new product category. It's sometimes known as brand stretching. The strategy behind a brand extension is to use the company's already established brand equity to help it launch its newest product.

Private-Label Branding

A private label product is manufactured by a contract or third-party manufacturer and sold under a retailer's brand name. Successful store brands may use private-label branding strategies to compete with larger retailers.