Case Study
Digital Acquisition – SEO
At App Up is manages all aspects of digital acquisition . We were challenged with growing the business at double-digit rates while lowering cost to acquire. We built and executed a detailed optimization strategy for each customer acquisition channel along with a disciplined testing strategy and an insightful reporting and measurement system. The sustained and material growth has made App Up.
- Reduction in media spend combined with need for growth.
- Limited analytics reporting capabilities.
- A more competitive marketplace for keyword bidding.
- Need for fast design and build for new digital properties.
- Limited available content and need to grow SEO footprint.
- Paid Acquisition Management – PPC, Display / Remarketing, Social.
- Organic Acquisition Management – SEO.
- Website and Landing Page Design, Development and Hosting.
- Website and Landing Page Experience Optimization.
- Analytics tagging, tracking and reporting.
- Cross channel optimization.
- End to end strategy.

25%
INCREASE IN LEADS YEAR OVER YEAR
10%
REDUCTION IN SPEND YEAR OVER YEAR
85%
REDUCTION IN OVERALL BOUNCE RATE
12
LANDING PAGES: BUILT, HOSTED & OPTIMIZED