Digital Acquisition – SEO

Case Study

Digital Acquisition – SEO

At App Up is manages all aspects of digital acquisition . We were challenged with growing the business at double-digit rates while lowering cost to acquire. We built and executed a detailed optimization strategy for each customer acquisition channel along with a disciplined testing strategy and an insightful reporting and measurement system. The sustained and material growth has made App Up.

  • Reduction in media spend combined with need for growth.
  • Limited analytics reporting capabilities.
  • A more competitive marketplace for keyword bidding.
  • Need for fast design and build for new digital properties.
  • Limited available content and need to grow SEO footprint.
  • Paid Acquisition Management – PPC, Display / Remarketing, Social.
  • Organic Acquisition Management – SEO.
  • Website and Landing Page Design, Development and Hosting.
  • Website and Landing Page Experience Optimization.
  • Analytics tagging, tracking and reporting.
  • Cross channel optimization.
  • End to end strategy.
25%

INCREASE IN LEADS YEAR OVER YEAR

10%

REDUCTION IN SPEND YEAR OVER YEAR

85%

REDUCTION IN OVERALL BOUNCE RATE

12

LANDING PAGES: BUILT, HOSTED & OPTIMIZED